Pricing Right Is Key To Selling Your Home

When you decide to sell your home, you want the highest possible return from its sale. Determining price is the most critical step in preparing your home for sale.

Obviously, pricing your property too low won't provide the best return. You are apt to be deluged with lookers and may get many offers, but you could lose thousands of dollars on your family's largest investment.

Likewise, pricing a property too high is risky. Homes priced too high miss their target market. Qualified buyers who might find the home just right for their needs won't see your home, or make an offer on it, because it is out of their price range. If they are shown an overpriced home during its early marketing stages and do not buy because it isn't a good value, they are unlikely to revisit your home once the price is lowered. Real estate agents will hesitate to show an overpriced home, unless it will make a competing property look like a better value.

Many home sellers make a mistake by implementing the 'let's try it and see' pricing attitude. But testing the market can be dangerous. A property receives its best exposure during the first three to five weeks on the market.

If your home is priced right from the outset, you maximize your opportunity of reaching the most qualified buyers. Buyers who have seen most available homes in their price range are waiting for the right house to come on the market. This is why a well priced home often sells quickly once it is put on the market.

Multiple listing association statistics show that the longer a home is on the market, the lower the selling price. The home becomes stale and a price reduction results.

Pricing a home is part art and part science. It's based on hard evidence by looking at sale prices for comparable properties. But, no two homes are identical. That means the evidence must be evaluated by an experienced sales associate, like myself.

The right price really is the right price range to attract the maximum number of qualified buyers within a time frame that suits the sellers' needs. Pricing strategy depends on the market conditions at the time your home is put up for sale. It can best be determined by an agent who is active in the market, who constantly views homes and is monitoring the changing market conditions.

If you need help to determine the right price for your home, in order to sell your home in the least amount of time for the highest return, please contact me for a comparative market analysis and consultation.

WE HELP YOU AND THE PEOPLE WHOM YOU CARE ABOUT GET TOP DOLLAR FOR YOUR PROPERTY

AND GET THE BEST VALUE WHEN PURCHASING A PROPERTY!

We put our many years of experience to focus on YOUR real estate goals as your real estate trusted advisors and dedicated advocates.  Helping Buyers and Sellers Throughout the Valley With Special Focus in Scottsdale, Phoenix, Paradise Valley, Tempe, and East Valley. Special knowledge in residential remodel homes & remodel opportunities, and green building / high performance and solar homes. 

Our team is looking forward to working with you!

Our business is built by happy clients. We invest our time delivering exceptional service to our customers. As a result, our valued customers, suppliers, and friends refer their family members, co-workers, neighbors and other people they know and like to us for advise on residential real estate in the Phoenix area.

Some Credentials & Memberships

• Arizona Real Estate Broker
• Solar Broker, Independent Solar Energy Consultant
• National Association of REALTORS
• Arizona Association of REALTORS
• Scottsdale Association of REALTORS
• Graduate Real Institute 
• Certified Negotiation Expert
• NAR GREEN Certified
• EcoBroker Certified 
• Certified Sustainable Building Advisor Certified
• City of Scottsdale Environmental Advisory Commission
• Valley Leadership Alumni
• Scottsdale Leadership Alumni
• Arizona Green Chamber of Commerce
• Short Sale and Foreclosure Resource
• US Green Building Council Arizona Chapter
• USGBC Residential Green Building Committee
• GREEN Resource Council
• Arcadia Realtor Tour
• South Scottsdale Home Tour
• Heart of Scottsdale Home Tour
• Luxury Home Tour, Paradise Valley
• North Central Tour
• Central City Home Tour
• Phoenix Historic Home Tour
• Scottsdale Association of Realtors
• SAAR Sustainability Committee
• SAAR 2017 Leadership Academy
• Former Texas Real Estate Broker